Both an MBA with a concentration in marketing and a master's in marketing degree will prepare you for marketing leadership positions across industries.
While each track offers advanced training in marketing and managerial concepts and practices, a marketing MBA trains you to develop a broad set of business skills that transfer to other business arenas.
Conversely, the highly specialized master's in marketing offers students the opportunity to focus almost exclusively on marketing-related issues
Marketing MBA Degree
The curriculum for an MBA marketing degree generally involves corporate management and business strategy, organizational behavior and design, leadership training, and in-depth discussions of marketing methods and research as they relate to general management.
Master's in Marketing
Course work for a master's in marketing is typically comprised of the detailed study of marketing research and strategy, advertising, consumer behavior and psychology, communication, and sales research and management. Master's in marketing classes also cover entrepreneurial marketing, multinational management and nonprofit marketing.
Your marketing MBA or master's in marketing will be instrumental in helping you achieve a position of leadership in your career. Many people with these advanced degrees become market research analysts, sales/territory managers, public relations managers, advertising managers and product managers. |
